ADVERTISING
CATEGORIES 33 through 36
General instructions: Submit tear sheets of the ad or ads. For electronic ads, submit printouts with URL printed or circled at the top of the page (if content is still accessible to the public). Each entry MUST be accompanied by a ONE (1)-page statement including reason for the ad or campaign, special strategies, effectiveness in terms of results, and the role of the entrant in carrying out the project. A CD, DVD, or other electronic file formatted for universal use on all operating systems may also be submitted if appropriate.
Ads may be for retail products or services, or they may be institutional, image, or public-service ads.
Judges will consider the originality of the selling idea or promotion, adaptability and suitability of the idea to the advertiser, appropriate choice of medium, appearance of ads, style and content of copy, and results. For ad campaigns or series, the final ad must have appeared by Dec. 31 of the contest year
33. Single advertisements for print or electronic publication
Open competition for a single ad that appeared in printed publications or electronic-based media.Entry must include a ONE (1)-page statement, as described above
34. Advertising campaigns
Open competition for an advertising campaign built around one subject. The series may feature the same product, service, or message, or may feature different products, services, and messages from the same advertiser. The series must be related by theme or design format. Advertisements may have appeared in print or electronic media, or any combination of the two.Entry must include a ONE (1)-page statement, as described above.
35. Advertising posters, billboards, and banners
Single posters, billboards, or banners may be black and white or color. Originals may be any size, but entries will consist of one photo or printout no larger than 8½ x 11 inches. Entrant may also include a DVD with a .jpg file no larger than 3 megabytes.Entry must include a ONE (1)-page statement, as described above.
36. Radio and television advertising
Entrant may submit either a single commercial OR an advertising campaign built around one subject. Advertisements may have appeared on traditional radio or television stations or on online radio and television outlets. DVDs or CDs are required for submission of entries. In instances where more than one person contributed and only the person submitting the entry is an NFPW member, the entrant must have had an equal or the major role in creating/delivering the advertisement.
The DVD or CD, the case, the entry form, and the envelope must be labeled with the following information: name of entrant, number and letter of the category/subcategory, length of cut.
Entry must include a ONE (1)-page statement, as described above.
If entry is a series of commercials in an advertising campaign, the series must be related by theme or design format. Ads in a series may all feature the same product, service, or message, or they may feature different products, services, or messages from the same advertiser.
- Radio
- Television
