WEB and SOCIAL MEDIA
CATEGORIES 27 through 32
General instructions: Judges will consider clarity of message, appropriateness to audience, and adherence to principles of web-based communication. Material written for print publication and reused on the web is NOT eligible. Whenever possible, the judge should be able to view the article or page in the form in which it was meant to be viewed. The entry should reflect the material as it appeared during the contest year.
Submit the specified number of examples in hard copy with URL circled or written at the top of the page (if still accessible to the public) AND a ONE (1)-page statement describing the role of the entrant, purpose of the site, target audience, goal of the item submitted, criteria for measuring effectiveness, and assessment of effectiveness in terms of those criteria. A CD, DVD, or other electronic file formatted for universal use on all operating systems may also be submitted if appropriate. See specific instructions under each category.
For more places to enter writing and photography published on the web, also see Writing categories (1-10) and Photography/Graphics categories (17-20).
Note: The same work may not be entered in more than one category. However, a story may be entered in a writing category while the web site on which it’s posted is entered in an editing or site-development category. It is not the intent to prevent writers and editors from entering their individual work when the work of both is published on the same site.
27. Writing for the web
Submit ONE (1) example of a piece written as standing copy on a website; i.e., material that is a permanent or semi-permanent part of the site, such as an “About Us” or “How It Works” section. Include a ONE (1)-page statement, as described above. Entrant must be the writer.
Note: To enter other kinds of web writing, see Writing (Categories 1-11) or look at categories for the specific type of writing (Blogs, PR, Fiction, etc.).
28. Web site edited or managed by entrant
Submit examples in hard copy AND a ONE (1)-page written statement, as described above. ALSO provide a URL or a CD, DVD, or other electronic file if appropriate, also as described above. The purpose of this category is to judge editorial and content-management skills, not coding skills. Judges will consider adherence to purpose, clarity of site, interaction options, design, and adherence to principles of Web-based communication.
- Nonprofit, government or educational
- Corporate or for-profit
29. Podcasts
Entries in this category MUST be original content and not repurposed. If the material was on the air prior to being used in the podcast, it should be entered in one of the Radio categories (21-26) instead. Submit an MP3 audio file on a disk formatted for universal use on all operating systems.
Judges will consider originality, creativity, content organization, and effective communication of message.
30. Blogs
Entrant must be the author of the blog. Submit TWO (2) examples of blog entries as hard copy printed from the web AND a one-page statement about the audience, reason for the blog, and number of views. If the entry is still accessible to the public on the site, circle or write the URL at the top of the printed copy.
- Nonprofit, government or educational
- Corporate or for-profit
- Personal
31. Social Media Campaign
Submit examples of social-media components that are part of a comprehensive campaign to achieve a professional goal. Submit hard copy along with a one-page statement, as described above.
- Nonprofit, government or educational
- Corporate or for-profit
32. Videos for website
Submit a link to the video or a CD, DVD, or other electronic file formatted for use on all operating systems AND a ONE (1)-page statement, as described above.
- Nonprofit, government or educational
- Corporate or for-profit
- Special-interest
