PUBLIC RELATIONS | PROMOTION | PUBLICITY
COMMUNICATIONS PROGRAMS AND CAMPAIGNS
CATEGORIES 37 through 40General instructions: Attach major supporting items including brochures, press releases, speeches, CDs, DVDs (limit audio or visual sample to FIVE (5) minutes). If displays are too large to include in a 9” x 12” envelope, send photo/printout of entry (no larger than 8.5” x 11”) or DVD with a .jpg file no larger than 3 megabytes.
Each entry MUST be accompanied by a ONE (1)-page statement that includes the research or reason for the program or campaign, audience, strategies used to reach the audience, theme (if any), timetable, budget, and how the program or campaign was evaluated. Entry must have been under the overall supervision of the entrant, with entrant’s role defined in the statement. In audiovisuals, for example, entrant must document role to state whether it included scripting only, scripting and photography, photography only, production, etc.
The PR program or campaign must have been completed by Dec. 31 of the contest year.
Judges will consider clearly stated objectives, success in meeting objectives and in relating to audience, effective use of media, general impact of program, evaluation of effectiveness, and technical quality.
NOTE: Materials submitted in this category as part of a campaign may also be submitted as individual entries in Categories 41-47.
37. Community, institutional, or internal relations
Entry should document a PR program or campaign designed to improve an organization's relationship with key publics or a community, or to improve relations within the organization itself.
38. Public service
Entry should document a PR program or campaign for the public good.
39. Marketing program or campaign
for new or existing service or product
40. Audiovisuals
Entry must be creatively directed, edited, and executed by the entrant. They may include still illustration or multi-image slides, video productions, PowerPoint presentations, or other types of audiovisual productions. Submit appropriate format (i.e. DVDs or CDs with viewable presentation), as well as hard-copy printouts where appropriate.
P R MATERIALS
CATEGORIES 41 through 47Both print and electronic publications may be submitted in these categories. Entry must be creatively directed, edited, and executed by the entrant. Submit ONE (1) sample.
Each entry MUST be accompanied by a ONE (1)-page statement that includes description of entrant’s role in carrying out project, general objectives, audience, theme (if any), frequency, budget, and how entry was evaluated.
Judges will consider clearly stated objectives, success in meeting objectives and in relating to audience, effective use of media, general impact, and technical quality.r.
41. Reports (including, but not limited to, annual reports)
42. Magazines
43. Magapapers/tabloids
44. Newsletters
- Nonprofit, government, or educational
- Corporate or for-profit
45. Brochures
- Nonprofit, government, or educational
- Corporate or for-profit
46. Catalogs, manual, and handbooks
47. Direct mail marketing
INFORMATION FOR THE MEDIA
Categories 48 through 5048. News or feature release – single release
Submit a copy of original release and clippings of ONE (1) to THREE (3) published articles resulting from a single release (or reports of placement, with printouts if possible, if used by electronic media). Release may have been rewritten for publication.
Each entry MUST be accompanied by a ONE (1)-page statement that includes general objectives, audience targeted, theme (if any), media contacted, timetable, budget, follow-up, evaluative measurement, and results statement.
Judges will consider content and organization of copy, effective communication of message, clearly stated objectives, success in meeting objectives within the budget and in relating to audience, and general impact.
49. News or feature releases – multiple releases
Submit TWO (2) news or feature releases dealing with the same topic or campaign. Submit copies of original releases and clippings of ONE (1) published article (or reports of electronic placement, with printout if possible) that resulted from each release. Releases may have been rewritten for publication.
Each entry MUST be accompanied by a ONE (1)-page statement that includes general objectives, media contacted, audience targeted, theme (if any), timetable, budget, follow-up, evaluative measurement, and results statement.
Judges will consider content and organization of copy, effective communication of message, clearly stated objectives, success in meeting objectives within the budget and in relating to audience, and general impact.
50. Media kit — tools to gain media coverage
Submit TWO (2) to SIX (6) examples that make up a single media kit, which may include, but not be limited to, tip sheets, expert lists, media advisories, and feature suggestion packets. In addition to the examples, results must be documented with at least two clippings (or reports of placement, with printouts if possible) if used by electronic media) resulting from the media kit.
Each entry MUST be accompanied by a ONE (1)-page statement that includes objectives, media contacted, audience targeted, theme (if any), timetable, budget, follow-up, evaluative measurement, and results statement.
Judges will consider success in meeting clearly stated objectives; in providing appropriate materials to selected media to assist with effective story-telling about client or event; and in achieving desired coverage and results
