COLLEGIATE | EDUCATION
Categories 52 through 55General instructions: Open to students in either a two- or four-year program who are working on an undergraduate degree. Entries may have been published in a campus, professional, or nonprofit print or electronic publication, media outlet such as television or radio station, or online venue.
Submit tear sheets for print work. Submit hard-copy printouts for electronic entries, with URL written or circled at the top of the page, if page is still accessible to the public; if appropriate, also include with electronic entries a CD, DVD, or other electronic file formatted for universal use on all operating systems.
Radio and TV entries must be submitted on CD or DVD and labeled the same as the entry form; disc cases should be labeled as well.
52. Writing
Submit a single story written by the entrant for a print, internet, radio, or television outlet. For radio and TV stories, entrant must be the reporter.- News
- Features
- Sports
- Opinion/Editorial/Reviews
53. Art and design
Submit a single page design (web or print), a published photograph, or a graphic or illustration. Entrant must be the photographer, artist, or designer
- Design (print or electronic
- Graphics/Illustrations
- Photographs
54. Public relations campaign
General instructions: Include major supporting items including brochures, press releases, speeches, CDs, DVDs (limit audio or visual sample to FIVE (5) minutes). If displays are too large to include in a 9” x 12” envelope, send photo/printout of entry (no larger than 8.5” x 11”) or DVD with a .jpg file no larger than 3 megabytes.Each entry MUST be accompanied by a one-page statement that includes the research or reason for the program or campaign, audience, strategies used to reach the audience, theme (if any), timetable, budget, and how the program or campaign was evaluated. Entry must have been under the overall supervision of the entrant, with entrant’s role defined in the statement. The PR program or campaign must have been completed by Dec. 31 of the contest year.
Judges will consider clearly stated objectives, success in meeting objectives and in relating to audience, effective use of media, general impact of program, evaluation of effectiveness, and technical quality
55. Faculty adviser of student publication, station or site
Submit ONE (1) example of a high-school or college newspaper, literary journal, website, television or radio station, yearbook, or other student publishing, broadcasting, or media venue.Entrant MUST include a ONE (1)-page statement about entrant’s role as adviser. The statement also should give information about the publication, such as circulation, print run, or number of views; role of publication, station, or site; brief background on the publication; and any special comments the adviser would like to make regarding the publication, such as staffing, budget, or other resources; impact on the audience; or special successes.
