ELECTRONIC COMMUNICATIONS
CATEGORIES 32 through 38
General instructions: See specific instructions under each category. Questions about these entries should be directed to the contest director. Digital photography is covered under the photography entries. Every attempt should be made to enable the judge to view the article or page under the form in which it was intended to be viewed. The entry should reflect the material as it appeared during the contest year.
Note: Work may not be entered in more than one category in this division. However, a story may be entered in a writing category and the Web site on which it’s posted also may be entered in the editing or site-developing categories. It is not the intent to prevent a writer and an editor from entering their individual work when the work of both is published on the same Web site.
32. Writing for the Web
Submit hard copy printed from the Web AND a one-page statement defining the goal of the project, the site’s purpose and target audience. If the entry is still accessible to the public on the Web site, circle or write the URL on the top of the printed copy. Entries must have been created for use in electronic form; material written for print publication and reused on the Web is NOT eligible.
Judges will consider clarity of message, appropriateness to audience and adherence to principles of Web-based communication.
- Web content written for not-for-profit, government or educational organization sites, ONE (1) example.
- Web content written for corporate or for-profit organization sites, ONE (1) example.
- Web content written for special interest sites, ONE (1) example.
- News article written specifically for the Web, ONE (1) example.
- Feature article written specifically for the Web, ONE (1) example.
33. Web site edited by entrant
Open competition. Submit hard copy of home page with URL at the top so the judge can go immediately to the site. Each entry MUST be accompanied by a one-page written statement defining the site’s purpose and target audience, frequency of update, role in editing page, number of visitors per month, and any additional comments about content of the site.
Judges will consider clarity of site, interaction options, design, relevance to audience and adherence to principles of Web-based communication.
- Web content written for not-for-profit, government or educational organization sites, ONE (1) example.
- Web content written for corporate or for-profit organization sites, ONE (1) example.
- Web content written for special interest sites, ONE (1) example.
34. Web site development/creation
Submit hard copy of home page with URL at the top so the judge can go immediately to the site. Each entry MUST be accompanied by a one-page written statement defining the goal of the project, site’s purpose and target audience, launch date of the site, evaluation of project, number of visitors per month and any additional comments relevant to the development or creation of the site. Material written for print publication and reused on the Web is NOT eligible.
Judges will consider adherence to purpose, clarity of site, interaction options, design and adherence to principles of Web-based communication.
- Web site development/creation for not-for-profit, government or educational organization sites, ONE (1) example.
- Web site development/creation for corporate or for-profit organization sites, ONE (1) example.
- Web site development/creation for special interest sites, ONE (1) example.
35. Podcasts
Entries in this category MUST be original content and not repurposed. If the material was on the air prior to being used in the podcast, it should be entered in one of the radio categories instead. As podcast files tend to be large, it is recommended that the entrant provide an MP3 audio file on a disk formatted for universal use on all operating systems.
Judges will consider originality, creativity, content organization and effective communication of message.
- News
- Editorial
- Entertainment
- Corporate issues
- Advertisement
36. Blogs
Entrant must be the author of the blog. Submit hard copy printed from the Web AND a one-page statement about the audience, reason for the blog and number of views. If the entry is still accessible to the public on the Web site, circle or write the URL on the top of the printed copy.
- Web content written for not-for-profit, government or educational organization sites, TWO (2) examples.
- Web content written for corporate or for-profit organization sites, TWO (2) examples.
- Web content written for special interest sites, TWO (2) examples.
37. Social Media Campaign
General instructions: Use of social media as part of a comprehensive campaign to achieve a professional goal. Submit a one-page statement explaining the goal of the campaign, audience and results, as well as the role of the entrant in the campaign. Include a link to the campaign or a CD/DVD if no longer live.
- Web content written for not-for-profit, government or educational organization sites, ONE (1) example.
- Web content written for corporate or for-profit organization sites, ONE (1) example.
- Web content written for special interest sites, ONE (1) example.
38. Videos for website
Submit a CD, DVD or link to the video. Each entry must be accompanied by a brief statement including purpose the video, criteria for measuring effectiveness of video and the role of the entrant in carrying out the project.
- Web content written for not-for-profit, government or educational organization sites, ONE (1) example.
- Web content written for corporate or for-profit organization sites, ONE (1) example.
- Web content written for special interest sites, ONE (1) example.
